When you think of an “apothecary”, you think of an old-time store with an enchanting owner and myriad glass bottles of cures.

But now we’re “in an age where Walgreens and CVS rule every corner,” so why are apothecaries coming back into fashion?

All the Nyquil and modern cures in the world just can’t match the old-time remedies:

Natural remedies for flu symptom and cold symptoms share their own display near the register towards the back of the store. Winter says the flu-like symptom remedies are some of the best sellers.

Also, this generation is taking a greater interest in personal care, especially shaving:

Men’s shaving cream, razors and brushes line the shelves and counters in corner of the store. Winter says they have seen a big demand for these products and may expand it to the new retail space they plan to open next door.

Merz Apothecary has been operating in Chicago for 137 years. “Nowadays Merz stands out simply by being a natural and herbal remedy store and homeopathic pharmacy.”

It’s good to see people are taking interest again in the remedies of the past. Old wives’ tales are often derided, but old wives didn’t get old without there being something to them.